For avid bargain shoppers, there are sales and then there are sales. The ones that come around so infrequently that you drop everything to strategize and scoop up the best deals. Well, guess what? Today is basically Summer Black Friday—Amazon Prime Day. If you already pay the yearly membership fee (psst, or sign up for a free trial), you get access to mega-discounted electronics, books, clothing, pretty much anything. To help you navigate the endless scrolling, here are ten deals we think you'll appreciate.

RELATED: The Absolute Best Deals from Net-a-Porter’s Final Clearance Sale

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Element 55-Inch 4K Ultra HD Smart LED TV

It wouldn't be a sale day without a smart TV kicking off the list. This surely-quick-to-sell-out piece includes Amazon Fire TV so you can stream all your favorite apps right from there.

Element (was $650; now $400)

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Ninja Professional Blender and Nutri Ninja Cups

You never know the real value of a good blender until you're pounding those daily smoothies.

Ninja (was $120; now $70)

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Fitbit Blaze

Keep up your summer fitness momentum with a little reward.

Fitbit (was $199; now $139)

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Amazon 14k White Gold Diamond Earrings

No ifs, ands or buts: Delicate diamond studs are an investment you'll wear everyday for years. (And yes, Amazon has its own jewelry line. Who knew?)

Amazon Collection (was $700; now $370)

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Calphalon 13-Piece Stainless-Steel Cookware Set

Because it’s probably time to ditch that mismatched array of pots and pans accumulating in your cupboard.

Calphalon (was $400; now $225)

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Zinus Memory Foam Mattress

Your guest bedroom is calling. 

Zinus (was $300; now $179)

 

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NuLoom 9x12 Area Rug

Rugs are unfortunately an expensive, but very necessary, home decoration so take advantage of discounted ones when you can. It doesn't get much better than 60 percent off. 

nuLoom ($499; now $209)

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Kindle Paperwhite + 6 months of Kindle Unlimited

This tablet is a must-have for your beach vacay (the screen is 100 percent glare free). Plus, they’re throwing in unlimited book downloads for six months, so you’re basically making your money back while cruising through the book-club reading list.

Amazon (was $120; now $90)

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iBaby Smart Digital Baby Monitor

You can’t put a price on peace of mind—but 30 percent off doesn’t hurt.

iBaby (was $174; now $121)

 

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Amazon Echo

It’s a lot easier to decide if Alexa is right for your home at 40 percent off.

Amazon (was $180; now $100) 

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