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everlane denim new HERO

Sustainably and ethically made basics are Everlane’s bread and butter. Since its inception seven years ago, the brand has pretty much perfected white tees, cashmere sweaters and leather totes, and now it’s coming for your denim. Starting today Everlane is launching its first collection of jeans—in four washes, two inseams and five different styles (three women's and two men's). Oh, and each pair costs only $68. Booyah.

Women can choose from a slim boyfriend, a high-rise skinny and a mid-rise skinny, all in sizes 24 to 32. Then come the washes: classic blue, deep indigo, stark black and creamy white. It's an excellent assortment for a debut collection.

And speaking of debuting, we were a bit surprised that the brand is only now branching into denim. But, of course, there’s a good reason for the wait: Denim is a notoriously toxic fabric to make, with many factories polluting the water they use to a dangerous level. Everlane searched long and hard to find a factory that meet its environmental and ethical standards and could also produce a top-notch pair of jeans. And, man, are we glad it found one.

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