Jerrelle Guy

The Innovative Foodie Finding Fame Through Styling

Jerrelle Guy is in love with all kinds of food. She credits this to her South Florida upbringing, which exposed her to a variety of cuisines. On her blog, Chocolate for Basil, Guy shares these culinary adventures through the lens of coupledom: Her partner in life and business (and resident hand model) is a vegetarian, while she’s an omnivore with a love for wacky food combos (like chocolate and basil, for instance). Guy has carved a niche in the food blogosphere—and with a new award-winning cookbook, Black Girl Baking, under her belt, it’s clear this is just the beginning.

When did you realize what you wanted to do in your life?

“When I was five, I told my dad I wanted to be an artist. I’ve always known that I love creative work like writing and art because they allow time for self-reflection. It’s also always my goal to continue doing things that challenge me creatively, utilize my skills and get me in my flow. So for me, ‘artist’ is the career path that still, after all this time, fits what I’m doing because its ambiguity offers so much freedom to play. It’s perfect, because I’m sure my projects will continue tweaking and shifting as I grow.”

What’s something you’d like people to know about you or your job that they probably don’t?

“Up until this point I’ve run my ‘business’ completely on passion and what makes me happy. There wasn’t much marketing strategy behind it.”

In today’s Instagram world, how do you stay original?

“For me, I’d probably say taking time off from it occasionally. Creating that space makes me less reactionary and more in tune with my own voice and what actually matters to me.”

Whom do you admire more than anyone else?

“It changes. Right now it’s one of my best friends and roommates from college. I’ve been appreciating our long, raw and real conversations sparked by some hard times she’s faced this past year. I’m inspired by how well she’s been articulating her feelings through her process, admitting to her bad days, doing her best not to demonize her range of feelings, and just accepting them and moving with them. I really admire her for that because I know how hard it is for me to do.”

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