Emma Grede

The Fashion Entrepreneur Who’s Breaking World Records

You’d think founding and selling one successful company would be enough. For Emma Grede, it was just the beginning. After launching the agency ITB Worldwide and selling it to IPG, she kept on going, this time with Khloé Kardashian as her partner. Together they’ve created Good American—a denim (and now activewear) brand founded on the celebration of curves. The line was so successful that it sold $1 million worth of clothing in its first 24 hours, making it the biggest denim launch in fashion history.

When did you realize what you wanted to do in your life?

“Fashion was an industry that I knew I wanted to work in at a young age. When I was 10 years old, I would spend my allowance on fashion magazines, cutting out all of the ads and outfits from Chanel to file away. I was obsessed with the supermodels of that era—Naomi Campbell, Cindy Crawford, Linda Evangelista and Claudia Schiffer—and I still am today!”

What is your biggest accomplishment to date?

“My biggest professional accomplishment is selling the agency I founded at 25, ITB Worldwide, to IPG. After ten years, it was an amazing feeling to see my company and all the people I loved and worked with move on to bigger and better things.”

What’s something you’d like people to know about you or your job that they probably don’t?

“Despite running a company called Good American, I’m English and I moved my entire family to Los Angeles after we launched to run the business.”

What does being a woman mean to you today?

“Being a woman today carries a lot of responsibility. As a mother and business owner who employs a lot of women, I can directly affect the lives of my children and my employees by being a good role model and actively encouraging and promoting the women I work with.

“I take seriously my responsibility to all the women who aren’t afforded the same rights that I have, whether that’s the right to vote, the right to an education or basic human rights, such as feeding and clothing their children. This is why I sit on the board of Women for Women International, an organization that does incredible work for marginalized women in countries affected by war and conflict. In addition, I’m also an ambassador for Baby2Baby, a group that provides low-income children basic necessities that they deserve.”

Habit that has changed your life?

“One habit that has changed my life is taking a moment every day to think about what I’m grateful for. After a while, it completely shifts your energy and focus. You start to realize what really matters. Small things become really important, and problems that seemed big become insignificant.”

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