ComScore

Entrepreneur

Callie Schweitzer

The 20-Something Who’s Already a Media Mogul

Callie Schweitzer has an enviable résumé for a 29-year-old. She’s served as editorial director of audience strategy for Time Inc., where she launched Motto, a resource for millennial women. From there she went on to be the chief content officer at Thrive Global (founded by Arianna Huffington) before founding CSCH, a creative strategy and consulting firm. But believe it or not, this overachiever is a big advocate of JOMO (the joy of missing out).

What is your biggest accomplishment to date?

“The accomplishment I’m most proud of is launching Motto, Time’s digital brand focused on millennial women. At the time I was the editorial director of audience strategy at Time Inc., working across the company of iconic brands like Time, People and Fortune on revenue and audience growth initiatives. We saw an opportunity at Time to reach more people and grow the business by focusing on what had become some of Time’s most successful content: self-improvement and productivity. This wasn’t a decision we made blind—we had the data and saw that millennials comprised nearly half of Time’s rapidly growing digital audience. When we dug in deeper, we saw that millennial women were increasingly engaged in and passionate about content that mapped someone’s journey, famous or not, to living a meaningful life. As someone who’s always been a champion of women, it was phenomenal to launch this brand, which featured pieces from President Barack Obama, Kristen Bell, John Green and more, to create content specifically aimed at helping young women find satisfaction, happiness and purpose in how they work, play and live.”

What’s something you’d like people to know about you or your job that they probably don’t?

“I believe in JOMO, or the joy of missing out. With real-time social media updates available to us at all times, there’s so much pressure to do everything and be everywhere. It’s hard not to feel lazy when you’re decompressing on your couch watching TV and someone in your feed is running a marathon and someone else is front row at a concert. I have learned to embrace the decisions I’ve made around what and whom I want to commit to, and I try to enjoy every minute of that time I choose to spend on the couch, knowing it’s exactly where I want to be. I think we would all be a lot happier if we made JOMO the new FOMO!”

What advice do you have for other women working toward their own dreams?

“You are your own best advocate. You must speak up for what you want, and that goes for both introverts and extroverts. Your boss can’t read your mind—no one can! Discover your voice, develop your voice and use it for what you care about.”

Desert island question: If you could bring only three things, what would they be?

“ChapStick, fuzzy slipper socks (no matter the season) and the internet—that’s allowed right?”

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