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Press Release



NEW YORK, NY - November 2011 - PureWow, the free daily lifestyle email for women of style & substance, announced today that in January 2012 it will begin to build on the success of its National, New York, and Los Angeles Editions with the launch of their Chicago Edition and their first bi-weekly vertical edition -- a recipe-centric edition with an entertaining spin. Starting January, women who subscribe to the Chicago edition will receive relevant, timely, interesting and fun local recommendations delivered to their email inbox every morning.

Just as the other local editions are focused on services and targeted finds for women anywhere in the US, the Chicago edition will deliver one unique daily discovery about local restaurants, museums, beauty/fashion stores and events -- curated, female-focused recommendations that women in the PureWow demographic can't find anywhere else. PureWow's discerning editorial team will scour Chicago to find ideas -- from great fashion bargains to high-end culture -- for every kind of woman, from the stay-at-home mom to the successful career woman.

PureWow delivers first-hand, informed advice in a knowledgeable, relatable editorial voice, and is written for savvy women who are eager to stay in the know but constantly juggle extra-busy schedules, whether they're career women, moms, married or single. PureWow's daily emails make it easy to discover the best of the best, and cover the wide range of categories these multi-dimensional women are passionate about. It's this unique approach to lifestyle coverage that sets PureWow apart from other female-focused publications.

"PureWow won't cover any products and services until our editors have tried them first-hand and experienced it as our readers will," said CEO Ryan Harwood. "There is so much out there that the PureWow demographic is interested in discovering -- far more than the trendy new restaurants and bars that most lifestyle publications all tend to cover. "

"People tend to feel an automatic connection with the city where they live, and with PureWow's launch in Chicago we are filling the void in the online publication world for women 35 and over," said Joni Evans, CEO of

The PureWow daily email focuses on six editorial categories, including:

• Food + Travel
• Fashion + Beauty
• Health + Heart
• Arts + Culture
• Tech + Tools
• Home + Garden

Following the launch of its Chicago edition, PureWow plans to expand its reach with a Recipes edition that will be published twice a week for women who loves to cook and entertain. PureWow has been extremely successful with advertisers, providing unique opportunities to marquee advertisers including CBS, Chase, Visa, Cartier, Bulgari, Toyota, Cadillac, Smuckers, and Proctor & Gamble.

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