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Press Release

New Local Edition Uncovers Lifestyle Finds for Bay Area Women


San Francisco, Calif. – November 19, 2012 – PureWow, the premier women’s lifestyle digital publication, launched its fifth local city edition today in San Francisco. The edition covers new and exciting discoveries ranging from restaurant openings to female-focused tech finds.

“There is so much innovation happening in San Francisco and I think it’s a no-brainer for us to be providing unique lifestyle recommendations to women looking for that next great thing that they haven’t heard about yet,” said Ryan Harwood, CEO of PureWow.

PureWow San Francisco is edited by lifestyle expert Cristina Tudino, formerly the senior lifestyle editor at Health Magazine and psychology editor at Self. Cristina’s work has also appeared in Oprah, Women’s Health, Better Homes and Gardens and Martha Stewart Living.

“It will be my mission to find San Francisco’s best kept secrets and I hope this edition will be a resource to local women for new ideas that will make their lives easier and more enjoyable,” Tudino said.

The San Francisco edition mirrors PureWow’s other city editions and will include coverage in verticals such as fashion & beauty, food, arts & culture, home decor, health and technology. As always, PureWow’s recommendations are pulled from first-hand experiences and include only the best, most relevant tips, products and services editors can find.

For more information or to sign up for PureWow San Francisco and other PureWow editions, visit

About PureWow
PureWow is the premier women's lifestyle digital publication. PureWow delivers first-hand, informed advice for savvy Gen X women who are eager to stay in the know, whether they are career women, moms, married or single. PureWow's content covers a wide range of categories that women are passionate about, including the best in culture, fashion, travel, tech and more. Subscriptions to PureWow are free and require only an email address. For more information, to sign up or to read past articles, visit

PureWow is backed by The Pilot Group, which has developed several successful daily email publications, including DailyCandy and Thrillist, and by the women of, including Whoopi Goldberg, Joni Evans, Candice Bergen, and Liz Smith. PureWow’s marquee advertisers Bloomingdales, Unilever, PepsiCo., Cadillac, Cartier, CBS, Chase, Procter & Gamble, Smuckers, Toyota and Visa.

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