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Press Release



NEW YORK, NY – January 2011 – PureWow, the free daily lifestyle email for fabulous women of substance, announced today that on March 1st it will begin to build on the success of its National Edition with the launch of its first local edition -- a New Yorkcentric daily lifestyle email. Starting on the 1st, women who subscribe to the New York edition will receive relevant, timely, interesting and fun local recommendations delivered to their email inbox every morning.

Just as the National Edition, which launched in September 2010, is focused on services and targeted finds for women anywhere in the US, the New York edition will deliver one unique daily discovery about local restaurants, museums, beauty/fashion stores and events -- curated, female-focused recommendations that women in this demographic can't find anywhere else. PureWow’s discerning editorial team will scour New York to find ideas -- from great fashion bargains to high-end culture -- for every kind of woman, from the stay-at-home mom to the successful career woman.

PureWow delivers first-hand, informed advice in a knowledgeable, relatable editorial voice, and is written for savvy women 35 and over who are eager to stay in the know but constantly juggle extra-busy schedules, whether they're career women, moms, married or single. PureWow’s daily emails make it easy to discover the best of the best, and cover the wide range of categories these multi-dimensional women are passionate about. It's this unique approach to lifestyle coverage that sets PureWow apart from other female-focused daily emails.

"PureWow won't cover any products and services until our editors have tried them firsthand and experienced it as our readers will," said CEO Ryan Harwood. "There is so much out there that the PureWow demographic is interested in discovering -- far more than the trendy new restaurants and bars that most New York lifestyle publications all tend to cover. "

Harwood continued, "With the launch of the New York edition, PureWow content will be local, fun to read, relevant and easy for the PureWow woman to act on. For example, if we recommend a new museum or beauty salon, subscribers can simply click inside the email to see its exact location, visit its web site, or make an appointment or reservation."

"People tend to feel an automatic connection with the city where they live, and with PureWow's launch in New York we are filling the void in the online publication world for women 35 and over," said Joni Evans, CEO of

The PureWow daily email focuses on six editorial categories, including:

  • Food + Travel
  • Fashion + Beauty
  • Health + Heart
  • Arts + Culture
  • Tech + Tools
  • Home + Garden

Following the launch of its New York edition, PureWow plans to expand its reach with a Los Angeles edition for women of substance in LA followed by other city-specific editions wherever PureWow can find unique lifestyle discoveries for its audience. PureWow has also been extremely successful with advertisers, providing unique opportunities to marquee advertisers including CBS, Visa, Equinox, Jim Beam, and Proctor & Gamble.

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