Victoria Beckham’s Beauty Brand Is *Almost* Here
Victoria Beckham is a wife, a mom of four children, a fashion designer and a former Spice Girl. And now, the 45-year-old singer is taking on an all-new title: beauty entrepreneur.
Yesterday, Beckham teased a behind-the-scenes look at her not-yet-launched makeup and skincare company, Victoria Beckham Beauty. She shared a video on Instagram from the set of what appears to be a photo shoot, featuring herself looking radiant as she raves about what’s to come.
“I am so, so excited,” Beckham says in the clip. “I can’t wait to share. I cannot believe it’s finally here—I’ve been working on this secret project for a long, long time.”
She captioned the post, “#VictoriaBeckhamBeauty Coming soon, I’m so excited!! Be the first to know, sign up at the link in bio. Kisses VB #CleanBeauty #NotPerfect.”
Beckham followed up with a pic of herself wearing a pair of black gel eye masks.
She wrote, “Prepping skin on set.”
Victoria Beckham Beauty is expected to launch later this year and will be sold exclusively through victoriabeckham.com. The digital-native brand is founded by Beckham and Sarah Creal. (Creal not only served as the head of global make-up development and marketing at Estée Lauder, but she also worked with Beckham on her successful capsule collection, Beckham x Estée Lauder.)
The “2 Become 1” singer announced Victoria Beckham Beauty back in February and revealed that her main goal is to provide women with a full range of products.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” she said in a statement.
Our savings account is about to take a hit, and we aren’t even mad about it.