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It’s official: Home beer-brewing kits have gone to the dogs unicorns.

Yep: Brooklyn Brew Shop, purveyor of DIY beer kits, now sells a unicorn-themed IPA kit. We have so many questions! Who is this marketed for? Does the IPA-drinking crowd also like unicorns? What do unicorn beers taste like? How drunk can this get us?

Questions aside, the beer itself is a New England IPA that’s double dry-hopped with tasting notes of fruit and a bright pink hue. (Don’t forget the sprinkle topping, because why the hell not? You’re already drinking pink beer.)

You can buy it online if you’ve got $40 and no shame.

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