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Ready thy vanities, friends, because they’re about to get a whole lot more crowded. That’s because, from September 3 to September 23, some of Ulta’s most loved brands will be up to 50 percent off during the company’s 21 Days of Beauty sale. We’ll give you a second to take that in.

Instagrammer My Beauty Addictions posted a mailer featuring some of the sales, and they really are next-level. Heads up that different products go on sale on different days, so you’re going to want to check in periodically. So for example, you can score IT Cosmetics’ Brow Power Super Skinny for $12 (from $24) on September 3,  Stila’s MATTE’ificent Lipstick for $11 (from $22) on September 12 and Philosophy’s Time in a Bottle Serum for $38 (from $76) on September 17.

Basically, this sale is a beauty lover’s paradise and we’re counting down the days (and minutes...and hours...) until we can shop it. 

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