The Marc Jacobs Is Here & Will Definitely Remind You of Marc by Marc Jacobs
Marc Jacobs is launching an all-new brand, The Marc Jacobs, and it doubles as a modern (re)introduction to the designer we know and love.
The 56-year-old just debuted the contemporary collection, and it’s packed with pieces that represent his fashion journey over the years.
The new line features eclectic colors, leopard-print stoles, retro disco skirts and structured Victorian blouses. Since most of the pieces are standalone—and not part of a runway collection—shoppers can mix and match items at their own leisure, ultimately creating a timeless wardrobe that doesn’t require the help of a personal stylist.
“[It has] all things you could put together to create your look; there’s a freedom to put that with that,” Jacobs explained to Elle magazine.
Sure, it closely resembles the erstwhile affordable brand, Marc by Marc Jacobs, which closed production in 2015. But the fashion guru revealed that The Marc Jacobs is designed to provide women with a curated selection of must-have separates, versus several head-to-toe statement outfits.
“This is more item-y. It’s more about personal styling than about having a runway look,” he added, referring to the products’ basic names—like “The Prairie Skirt,” “The Men’s Shirt” and “The Smock Dress.”
Although the range does have retro vibes, Jacobs notes that it “really isn’t about nostalgia. It’s about things we remember from past collections, and saying, ‘OK, let’s make something like it.’”
The collection is sprinkled with collabs, featuring the creations of milliner Stephen Jones, graphic designer Milton Glaser (he whipped up the iconic New York magazine logo), muse Sofia Coppola and raincoat purveyor Stutterheim. There are also reissued pieces from past collections (they’ve been plucked from the “M-archive”)—like the Redux Sweater from Jacobs’s iconic 1992 grunge collection for Perry Ellis, along with the Victorian Blouse and the Jean Shirtjacket.
While Jacobs will forever be known for launching the grunge fad of the ’90s, the designer wants The Marc Jacobs to represent the following motto: “The high and low, the everyday and the re.marc.able.”