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Target Just Launched a New Home and Personal Care Line, and Most Items Are $2 or Less

It’s not very often that we have a reason to get excited about going to Target…OK, that’s a complete and utter lie—we literally plan our weekends around the next time we get to shop its happy aisles. But we now have more reason to make a visit.

The big red bull’s-eye just launched Smartly, a line of super budget-friendly home essentials and personal care products (think toilet paper, body wash, laundry detergent, paper plates and more) to rival Trader Joe’s, Costco and other discount private labels. How easy on the wallet are we talkin’? Well, most products are less than $2 (leaving more money for the pretty gold picture frames, velvet throw pillows and bonkers-good dollar section finds you probably don’t even need). 

The line, which comes in cute white and pastel-colored packaging, debuts October 14, so mark your calendars.

Or don’t. Leaves more for us.

RELATED: Target Has Holiday Decor Online and Oh Dear, We’re Spiraling

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