Fact: Target has been knocking it out of the park this year. First, the store debuted its gorgeous, mid-century-inspired furniture line, Project 62. Then came the news of Hearth and Hand with Magnolia, Chip & Joanna Gaines' oh-so affordable decor mainstay (available November 5th).
And in a press release this past Monday, the magical one-stop-shop reminded us that their eight new in-house brands (including the above) will be available to gift for the first time ever this holiday season.
Additionally, they announced that they'll be unveiling thousands of curated present ideas in the $15 range, as well as a new GiftNow feature on Target.com. This service lets you click a button on items, then "send" them in an e-giftbox, which allows your recipient to change the color or size, or even swap for something else entirely. Because, hey, even the best Santa's totally miss the mark sometimes.
It's official: Target is the gift that keeps on giving.