The dreaded middle seat.
Nothing ruins a flight quite like getting stuck between two strangers for hours on end. Have to go to the bathroom? Too bad. Seatmate stole your armrest? Tough luck. That’s why this holiday season, Stella Artois is rewarding middle-seat travelers for their troubles.
Between now and December 21, Stella will reward frustrated fliers who share their traveling woes with a selection of prizes and upgrades. To enter, all you have to do is snap a middle-seat selfie and post it to @StellaArtois on Instagram, Facebook or Twitter using the hashtags #StellaUpgrade and #Contest (make sure you’re following them, too).
Some of the prizes up for grabs include flight vouchers worth up to $500 (!) so you can upgrade your next trip in style, gift cards redeemable at Ticketmaster or StubHub and Lyft codes so you can finish your trip sans public transportation (see ya, subway).
Seat 17B isn’t looking so bad anymore.