PSA, imbibers: There’s a new rosé on the block, courtesy of online wine retailer Standard Wines.
Introducing Usual Rosé, a Provence-style pink wine from Santa Barbara, California. With tasting notes of strawberry, rhubarb and rose, it probably sounds like your typical (and totally quaffable) rosé.
So what sets it apart in the sea of pink? Its minimalist, science-chic packaging (duh). Each beaker-shaped bottle is 6.3 ounces, which means you don’t really have to share. It’s also low-intervention and additive-free, which we’re all about. And the wine is available online, if you can’t fathom leaving your couch.
But FYI, it’s only being sold as part of a limited release…and you’ve got fewer than 67 days of summer left. Need we say more?