If there’s no quicker way to confidence than a Drybar blowout, then there’s no easier way to achieve relaxation than Drybar co-founder Alli Webb and former Drybar VP of marketing Brittany Driscoll’s newest endeavor.
Introducing Squeeze: the seriously easy way to enjoy a quality massage without a massive price tag. Squeeze is the brainchild of the same team that propelled Drybar into the female zeitgeist and it just opened its first location in Studio City, California, this past weekend.
In an interview with PureWow, “massage connoisseurs” Webb and Driscoll detailed their pivot from beauty to self-care and their journey to bring customers a massage that had what Webb calls “a high-end luxurious feel without breaking the bank.”
Seeing a space in the massage market, which includes mom-and-pop shops that’ll serve up an hour massage for $50 but will creep you out and pricey spa options that run $200 plus, they saw an opportunity. And because it’s 2019, Webb and Driscoll were adamant that their new venture include an app component. As Webb aptly pointed out, “No one likes talking on the phone.” True.
