Serena Williams, Jill of All Trades, Launched Her New Clothing Line with This Heartfelt Instagram Post
The pro-tennis star just dropped her namesake athleisure collection online today, and we are here. For. It. She made the announcement this morning on Instagram.
She captioned the post with a heartfelt message:
“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves—tennis and fashion—and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me ‘no,’ it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena, my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard”
According to the Serena website, Williams was inspired by “women who are living their best lives, or making it up as they go.” And because Williams designed Serena with the practical woman in mind, the first batch of joggers, casual dresses and tops ranges in price from $35 to $250. Yesss.
Our hearts—and carts—are full.