If you’ve ever dreamed of quitting your day job to swatch eye shadows on your forearm, attempt to focus a foundation in your iPhone camera and document it on Instagram (all while getting paid), you’re one step closer to making that a reality.
Sephora just launched its #SephoraSquad program—but what is it, exactly? Yes, it’s a beauty influencer program (ugh), but with a refreshing twist. Here’s how the application website describes it (in their own words):
“#SephoraSquad is a different kind of beauty-influencer program.
“We celebrate the most authentic and inspiring voices in the digital beauty space. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have. That’s why the program offers long-term partnerships—a 2019 paid contract with Sephora—to those who share their beauty truths.