Today Gomez revealed her first product as a Puma brand ambassador, the Phenom Lux sneakers. Available April 6 at Puma stores and online, the white kicks feature gold detailing and a removable anklet. The release will be accompanied by a pair of transparent windowpane socks (seen on Gomez above) to match the shoes.
According to Puma, both the sneaks and the special-edition socks ($14) will benefit the Lupus Research Alliance, the world’s leading private funder of lupus research.
Cool kicks that give back to a great cause? Is it April 6 yet?