Selena Gomez Looks Unrecognizable with This New Hair Transformation

First Billie Eilish, now Selena Gomez. It appears that the 28-year-old is the latest starlet to go platinum blonde and we can't get over how different she looks.

The former Wizards of Waverly Place lead traded in her typical brown locks for some bleach blonde waves, and she shared the transformation on the Rare Beauty Instagram account. Along with the surprising change, Gomez said: "New look. Need to pick new Rare Beauty lip and blush shades now."

The new mane was introduced with a gorgeous selfie from Gomez. While she hasn't debuted the look on her official Instagram yet, Gomez used the page for her makeup brand, Rare Beauty (which she debuted last September) to make the announcement.

This is not the first time the "Come & Get It" singer has rocked a blonde 'do. Back in 2017, Gomez showed up to the American Music Awards in a black leather mini dress while sporting some shoulder-length blonde locks. Fans noted the fact that this wasn't her first flirtation with blonde. One user said, "BLONDLENA IS BACK," while another commented, "Didn’t even recognize her AH THE BLONDE QUEEN IS BACK!"

Besides beauty transformations, Blondlena has been keeping herself quite busy. Just last month, she released her first-ever Spanish-language EP Revelación, featuring hitmakers like Rauw Alejandro and DJ Snake. Meanwhile, her HBO cooking show Selena + Chef just got renewed for a third season.

We guess blondes really do have more fun.

Want all the latest celebrity news and updates? Subscribe here.

Selena Gomez Pairs Her Natural Curls with Subtle Glam in Gorgeous Quarantine Selfie

Joel Calfee

Associate Editor, News and Entertainment

Joel is the Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.