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Last week we told you about Rihanna's rad new Fenty Beauty line, notably that the foundation would come in a whopping 40 shades

Well, it turns out Rih's commitment to diversity is paying off in a big way. As in, many of the darker shades are already sold out. After The Cut spotted a post by the Instagram account pointing that out, we checked Sephora's site. There, seven out of the 13 darkest shades are out of stock (though we're confident they'll be restocking as quickly as possible). 

What's that we hear? The sound of other brands taking notes? Thanks, Rihanna.  

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