Like no other designer before her, Minkoff, a mother of three, took the opportunity to proudly celebrate femininity in all stages of a woman’s life. One model strutted her stuff with a Medela portable breast pump ($379; $325) peeking out of her Pippa top handle bag with pearl accents ($298). On the brand’s Instagram Stories, the new mom casually danced to the musical stylings of DJ Pamela Tick while pumping away.
The fashion and accessories brand released a statement saying that Minkoff opted to include the Medela pump and a breastfeeding model in the set design because “motherhood remains an integral part of Rebecca’s daily life.” As she wrote on her personal Instagram, Medela’s “products have been with me on my #breastfeeding journey for 8 years! (Not consecutive mind you that would be a Nobel prize). This company supports women at one of the most vulnerable times in their lives and supports women through enabling us to feed our babes whilst we werk.” Amen, Rebecca.
In addition to the pumping mom, Minkoff’s presentation also featured a pregnant mom-to-be and a model breastfeeding her child.