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So long, Diddy, P. Diddy, Puffy, Puff Daddy, etc. Sean “Diddy” Combs announced he’s changed his name (again).

In honor of his 48th birthday on November 4, the rapper took to Twitter to share a video in which he explained he no longer wants to be called any of his (many) previously enforced monikers. He said, “I will not be answering to Puffy, Diddy, Puff Daddy or any of my other monikers but Love or Brother Love, OK?”

This marks Diddy’s Brother Love’s ninth name change over the course of his career. However, the announcement shouldn’t come as too much of a shock to fans, considering his previous name changes coincided with new album releases, and his sixth studio album, No Way Out 2, is rumored to be released in December.

In the meantime, we’ll be here brainstorming Brother Love’s next iteration: B. Liddy, Buff Lovey, Sean “Buffy the Vampire Slayer’” Combs...

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