The video showcased the duke playing with Crystal Palace winger Andros Townsend, Wycombe Wanderers striker Adebayo Akinfenwa and Chelsea FC Women's Fran Kirby. He also spoke to attendees about the importance of this new campaign.
"It's a big deal to have a real talking point and focus over two weekends of the sport throughout all the leagues in this country," he expressed. "If we can use the power of football to bring people together to have a really big conversation on mental health then that can only help people who are still struggling, people who are still suffering, people who still feel they can't talk about their mental health as well as they can."
The post also highlighted some of the players' views on the new initiative and emphasized the importance of discussing mental health within sports. "My mum passed away when I was 14. It wasn't for a while until I realized how important it was to talk to someone about it. It changed my life," said Kirby.
William also spent the event chatting with athletes, managers and football fans to bring awareness to this cause. The Heads Up Campaign aims to highlight the power of starting a conversation and normalizing it with the use of football.
We're glad to see the duke shedding light on a very important issue.