So, what does the change mean? We’re not entirely sure, but the personal touch is a pretty big deal. The royal family is known for only addressing the public in a formal manner, and while their titles aren’t necessarily informal, they’re definitely not the norm either.
For example, Prince Charles and his wife, Camilla Parker Bowles, have official Twitter and Instagram pages, but their display name is still “Clarence House” on both accounts. Same goes for Queen Elizabeth, who typically operates under the @RoyalFamily social media handle.
There’s a good chance the change is simply to make things easier on us commoners. If some people aren’t familiar with Prince William and Middleton’s affiliation to Kensington Palace, this would be a simple way to inform followers it’s their official account.
Either that, or the duke and duchess are hinting at something bigger. Maybe they’re preparing to flood their social media accounts with photos of their three children, Prince George (6), Princess Charlotte (5) and Prince Louis (2)?
If that’s the case, you won’t hear us complaining.