news

Prince William and Kate Middleton Have a Countdown Clock on Their IG…and It’s Almost to Zero

Tomorrow is a big day for Prince William. It marks the first time the Duke of Cambridge will announce finalists for his Earthshot prize endeavor.

On Thursday, the 39-year-old royal teased the exciting news on the IG page he shares with his wife, Kate Middleton. “Join me live tomorrow as we announce the first-ever Finalists of the @earthshotprize!” he captioned a photo of sticky notes. “Friday 17th at 12pm BST on @earthshotprize YouTube channel.” He simply signed the message, “W.” He also reshared the post on the account’s IG Story, adding a countdown clock to the big announcement.

@dukeandduchessofcambridge/Instagram

The duke’s Earthshot Prize offers $65 million to support “solutions to the world’s greatest environmental problems” over the next decade. The initiative (which we first learned about in 2020) is the result of two years of work by the royal and The Royal Foundation of The Duke and Duchess of Cambridge. The mission is to reward those who are making a difference in climate change.

Back in June, the royal revealed the date for the Awards in a separate post. “Where we’ll unveil five global prize winners and their game-changing solutions to repair our planet,” William said in the video clip. “October 17th in London.”

The announcement will be broadcast to a global audience and will celebrate the finalists before the awards are handed out to the first five winners of the Earthshot Prize. Oh, and the winners will each receive £1 million to scale their solutions.

All we have to say is...finally.

Stay up-to-date on every breaking royal family story by subscribing here.

LISTEN TO ‘ROYALLY OBSESSED,’ THE PODCAST FOR PEOPLE WHO LOVE THE ROYAL FAMILY

Shop Kate Middleton-Inspired Fashion:

Blondo Tallis Slouch Waterproof Boot

202
Buy Now

Smythson Panama East West Tote

1,095
Buy Now

Erdem Floral Print Long Sleeve Midi Shirtdress

1,495
Buy Now

J.Crew 'Elsie' Suede Pump

75
Buy Now

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.