ComScore

The Top 5 Trending Beauty Products to Shop Now, According to Pinterest

Pinterest has spoken, and it’s time to update your makeup bag.

We’ve crunched the numbers and scoped out the trends, and these are the five hottest products—from concealer to lipstick—you should snag, stat. The best part: Nothing will cost you more than $40. Our prediction? These beauty items are going to sell out fast. (Hint, hint.)

wet n wild mega length mascara
Target

Mascara: Wet N’ Wild Mega Length Mascara

You could splurge on a pricey mascara, but don't forget that it'll expire in, like, three months. This one is just as impressive as a luxury formula (we're talking length, conditioning and zero clumps) with a price tag that makes it a no-brainer.

fenty beauty pro filt r instant retouch concealer
Sephora

Concealer: Fenty Pro Filt'r Instant Retouch Concealer

Bad Gal RiRi’s game changing concealer is popular for good reason: It comes in a whopping 50 inclusive shades and hides blemishes, under-eye circles and dark spots like no other.

charlotte tilbury matte revolution lipstick
Nordstrom

Lipstick: Charlotte Tilbury Matte Revolution Luminous Lipstick In Pillowtalk

Word on the street is that Meghan Markle is a fan of this formula. And why not? It's hydrating, buildable and totally shine-free, plus it comes in a ton of flattering hues.

savvy minerals blush
Amazon

Blush: Savvy Minerals Blush

Not only do the superfine minerals in this loose powder blush blend seamlessly with your skin, but they also mean a little will go a very long way, making that $37 well worth your investment.

morph the jaclyn hill eyeshadow palette
Ulta

Eye Shadow: Morph The Jaclyn Hill Eyeshadow Palette

Yep, you could buy a single eye shadow. Or you could buy a palette of 35 colors for every occasion—from subtle Champagne to in-your-face neon teal. And according to Pinterest, searches for neon eye shadow are up 842 percent. Do we see a major trend on the horizon?

Buy it ($38)



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Senior Food Editor

Katherine Gillen is PureWow’s senior food editor. She’s a writer, recipe developer and food stylist with a degree in culinary arts and professional experience in New York City...