Nordstrom’s Newest Concept Store Is an Online-Shopping-Meets-In-Store-Experience Dream Come True
Don’t get us wrong, we’re all about online shopping. (And when a sale is involved? See ya, paycheck.) Yet, there’s something still so satisfying about going into a store, trying on that new moody floral party dress and walking out the doors with it on your arm. And, like always, Nordstrom gets us. Merging online instant gratification with in-person touching and feeling, the megastore has announced the launch of its latest brick-and-mortar idea: Nordstrom Local.
Here’s the idea: After booking an appointment, you show up to the store and are greeted by professional stylists who can help you browse looks in their online inventory and try on merchandise in one of their eight dressing rooms. Once you find pieces you like (hey, velvet slides and brocade booties), the stylist will order them for same-day pick-up or delivery, with free alterations included. Oh and did we mention all of this is done while sipping wine, beer, espresso or cold-pressed juices, with a quick-dry mani break at the ready?
Designed to be a “neighborhood hub,” the store will be about 3,000 square feet compared to the average 140,000 of a traditional Nordstrom. The first location is set to open in West Hollywood, California, on October 3, and until more locations are announced, anyone wanna road trip to L.A.?