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Tired of moving your kid’s Elf on the Shelf doll around each evening? Nikolaj Coster-Waldau has an interesting solution.

The Game of Thrones star, who plays Jaime Lannister on HBO’s hit drama, stopped by Jimmy Kimmel Live! last night to introduce a new product that’s sure to delight terrify your children: Lannister on the Bannister.

In a spoof commercial, Coster-Waldau plays a sword-wielding elf-kingslayer hybrid who utters sinister threats and platitudes instead of reporting the naughty or nice list back to Santa. Milk and cookies? Lannister on the Bannister prefers mutton. Kids getting out of hand? He’ll keep them in line with chilling tales of the Red Wedding. At just four monthly installments of $14.99, it sounds like a deal to us.

Winter is coming (in 2019), and who better to spend it with than a tiny, disgruntled Jaime Lannister?

RELATED: Watch ‘GoT’ Star Nikolaj Coster-Waldau Squat with Lin-Manuel Miranda

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