Like Nike’s “Just Do It” and McDonald’s “I’m Lovin’ It,” CoverGirl’s slogan—“Easy, Breezy, Beautiful”— has always been one of those things you just know.
Not anymore. The brand just announced that it’s changing the whole easy, breezy thing to “I Am What I Make Up.” To ring in the change, there’s also a badass video featuring veteran CG model Katy Perry and some of the newer faces, like Issa Rae, Maye Musk and Ayesha Curry.
Per Instagram, the new slogan is meant to celebrate “the power of every individual to create who they are and who they want to be.”
Fresh and empowering. To borrow a phrase from McDonald's, we're lovin' it.