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The beauty industry has come a long way in including people of all sizes, races and genders in its advertising. But women over 50? Not so much. That’s what makes the announcement of the newest CoverGirl—Maye Musk—so exciting. 

Musk, an accomplished model who has been featured in Vogue Italia and Vanity Fair (as well as a Beyoncé video), is the brand’s most mature spokesmodel at 69.

Oh yeah, and she just so happens to be billionaire rocket scientist Elon Musk’s mom. (Pause for what-are-we-doing-with-our-lives freakout.) 

She joins the ranks of recent CoverGirl additions Issa Rae and Ayesha Curry, as well as veterans Katy Perry, Ellen DeGeneres and Sofia Vergara, and we’re so pumped to see what she and CoverGirl do together. 

Beauty industry: More of this, please!

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