‘Virgin River’ Star Martin Henderson Shares a Casual Shirtless Pic to Instagram

As we wait for the latest season of Virgin River to come out, one of the show's leads, Martin Henderson (AKA Jack Sheridan), has been helping pass the time with behind-the-scenes photos from the set, as well as pics from his latest horror movie, X. But now, the 47-year-old actor is promoting something entirely different, and he sure knew how to get his followers' attention.

A few days back, Henderson posted a casual shirtless pic to his account, where he is seen hanging out in his skivvies, and it seems the actor shared the photo in an effort to promote his friend's brand, Ecoist. Henderson explained in the caption, saying, “Was sent this lovely linen towel from my friend dear friend who has the coolest store and I promised her I’d promote it. It’s just to the right of me.”

Of course, due to the steamy photo, Henderson caught the attention of his followers, like one who joked in the comments, “The towel? Where? [thinking face emoji]. I'm just kidding... Hahaha...” Another shared a laughing emoji and said, “Sorry not looking at the towel.”

This is not the first time Henderson has uploaded a photo of this sort to Instagram. All the way back in 2019, when the first season of Virgin River was released to Netflix, the star promoted the series by sharing a screencap where he is seen lying shirtless in front of a fireplace. In the caption, he wrote, “Netflix and Chill? This is how we build fires in Virgin River. Check it out - Streaming now on Netflix. #virginriverseries #virginriver #netflix.”

Well, we certainly can't blame him for using smart marketing tactics.

Stay up-to-date on all the latest celebrity news by subscribing here.

For more entertainment news, listen to PureWow's brand-new Stream On podcast.

Bowen Yang and Joel Kim Booster Are Headed to ‘Fire Island’ in New Hulu Romantic Comedy

Joel Calfee

Associate Editor, News and Entertainment

Joel is the Associate Editor for News & Entertainment and has been reporting on all things pop culture for over 5 years. Before working at PureWow, he served as a Features...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.