In theory, choosing healthy foods at the grocery store is simple. In practice, we'd be lying if we said we've never fallen victim to aisles and aisles of cookies, ice cream and carbs.
Enter OptUp, a new mobile app from grocery store chain Kroger that's meant to promote healthier shopping choices.
OptUp keeps track of your purchases, then gives each product a score ranging from one to 100. Products in the one to 36 range are red (not the healthiest), those from 37 to 70 are yellow (moderately healthy) and those from 71 to 100 are green (good for you). Once you’ve used the app, it will calculate your total household score. The goal? Remaining in the green with a score of 600 or higher.
The app lets you scan any item in the grocery store to give you a breakdown of its nutritional value, and as it gets to know your preferences, it can offer personalized shopping suggestions.
So yes, you can still choose to spend your time in the bakery aisle, but you'll do so knowing your phone might be judging you a little bit.