We can't always be on vacation, but at least we can dress like it.
One French fashion brand demonstrated its understanding of that notion with a runway show that truly embodied the concept of wanderlust. For its 2020 Spring show, Jacquemus (yes, the same brand that made us briefly consider dropping three digits on a bag that can fit one stick of gum at a time) chose to display its latest collection of dreamy blouses and barely-there dresses by having models stroll through a lavender field in France. So, basically, it was pulled straight from our ultimate dreams.
As designer Simon Porte Jacquemus told Vogue, “I wanted it to look like a David Hockney painting or a Christo installation through the fields,” he said. “With lots of prints. A painting within a painting, in a field. Provençal Pop!” And he damn well nailed it.
A deep magenta catwalk that measured nearly three-quarters of a mile lay between rows of lavender in the dazzling afternoon sun. Guests who were lucky enough to be in Provence for the event were handed white umbrellas, in the hopes that the cute accessory would offer a bit more sun protection in conjunction with the show's invite: a custom Jacquemus bottle of SPF 50. Yup, that sounds like a pretty chic way to spend an afternoon, and we haven't even gotten to the clothes yet. Easy oversize blazers, delicate lace tops, peppy floral printed dresses and tailored basics in pretty pastels made up the core of the collection and fit in perfectly with the colorful backdrop.
"I wanted something sophisticated but at the same time as light as a cocktail in summer," Jacquemus explained. Now that he mentions it, basically the only thing missing from this idyllic scene was a few bottles of rosé and a selection of French cheeses.