The 'Fyre Fest' Nightmare Continues: Ja Rule Is Planning Another Music Festival

Why, Ja Rule? Whyyyyy?

The rapper may have another music festival up his sleeve (and that’s our cue to run as far away from whatever Bahamian island it’s supposed to take place on as possible).

Ja Rule was stopped by TMZ at Los Angeles International Airport on Thursday and said his “new platform” Iconn, an app that’s eerily similar to the pre-festival Fyre app (as Complex pointed out), is his current project.

He also said that Iconn could follow in Fyre’s footsteps and include a music festival down the line. “[Fyre Fest] is the most iconic festival that never was, so I have plans to create the Iconnic music fest. But you ain’t hear it from me.”

Well, we did it hear from you, Ja. And we haven’t forgotten the ill-fated fest. (And we probably never will.)

In case you’re living on a previously Pablo Escobar–owned private island: Fyre Festival, which (never) took place in 2017, was the infamous music festival gone awry. The now-viral fail was explored in two documentaries from both Hulu and Netflix that investigated the phony marketing, mega-celeb endorsements, horrible manipulation of local vendors and now-jailed founder Billy McFarland. 

So, yep, look out for Iconnic Fest 2020. (Or, definitely don’t.)