Well, here’s something different. The makers of chic, affordable furniture (and ah-mazing meatballs) have entered the pregnancy-test market. Sort of.
A new print advertisement for an Ikea crib is also a pregnancy test. Yep, the Swedish flat-pack furniture makers are asking women to pee on their ad. And if you’re pregnant, the ad will reveal a special discounted price on said crib (the Sundvik, in case you were wondering).
The only catch is that the ad is currently running only in Amelia, a popular Swedish magazine for women.
Gross or genius? We can’t decide.