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No, you didn’t read that wrong; Everlane’s current sale isn’t your average 20 percent off event. (In fact, their tagline is ‘It’s not a sale—it’s better.’) Instead, the cult-favorite direct-to-consumer brand is offering a range of discounted prices for us to choose from.

The reason behind the Choose What You Pay event is pretty simple. Sometimes they love a design so much that it gets overproduced, and they pay it back to us with major savings. Everlane is super transparent about how much of the price they take to pay overhead costs and to keep as profit, so it makes sense that they’re also pretty open about letting their customers reap discounted rewards.

Take the Petra Backpack for example. Originally $300, they’re offering it for $231, $264 or $297 (you choose which amount to pay), with 10, 20 and 30 percent of the proceeds going back to the brand respectively. Or if it’s clothing you’re after, try a pleated skirt for $71, a tee dress for $23 or a millennial pink slide for $69.

The date the sale ends isn’t listed, so our advice? Don’t wait to scoop up the lowest price.


RELATED: Everlane Just Launched the Perfect Summer Dress (in So Many Colors and Sizes)

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