Luna Lovegood is one of our all-time favorite Harry Potter characters.
And apparently, she's pretty rad IRL too. Evanna Lynch, the actress best known for portraying the kooky, lovable Luna, recently announced on her Instagram that she's launching a clean beauty box.
The vegan activist (who recently teamed up with peta2 to create an anti-animal testing makeup tutorial) said in an Instagram story, “I’m very passionate about animals, and I also love makeup. And I do not believe that the two should intersect.” She continued, “I don’t think you should need to use animals for makeup. However, that is the way the industry is at the moment.”
In a survey asking fans what they want out of a cruelty-free beauty box, Lynch wrote, "If you’re anything like me, the idea of receiving quality 100% cruelty-free beauty and fashion products at your doorstep each month sounds like a dream. The products aside, it's important to me that a percentage of proceeds from each box will go directly towards benefiting one of my favorite charities—and I hope that's important to you, too!" The box is set to launch sometime this year.
We solemnly swear we're up to no good very into this.