Drybar Just Got Its Own Official Wine, and What’s Better Than Booze and a Blowout?

Drybar just officially became a wet bar…so why even make plans post-blowout?

The blow-dry business just added free wine from JNSQ (short for Je Ne Sais Quoi) to its current offerings of sparkling wine, coffee and tea. JNSQ will offer customers complimentary glasses of rosé cru or sauvignon blanc with their styling appointments, and we’re just hoping there aren’t any limits on the number of refills…

Drybar is also offering rose-gold barrettes added to any blowout style at no additional cost, and customers can add a braid style for an extra $10.

JNSQ was founded earlier this year by The Wonderful Company as a “a new luxury wine brand that is California-born with a French accent.” Its fancy rosé cru bottle is shaped like a vintage perfume mister and features a giant flower cork on top…aka a millennial Instagrammer’s dream come true.

Drybar founder Ali Webb just opened the massage version of Drybar called Squeeze, which offers an app for booking appointments and setting massage preferences beforehand, and 20-minute mini massages ($39) to 80-minute experiences ($129). While only available in L.A., Webb plans to franchise soon.

No word yet on whether a blowout-massage-wine-bar is the next big thing…but our fingers (and legs and toes) are crossed.

Sarah Jessica Parker Is Launching a Wine Label; Says She Drinks Wine Out of Jars

Roberta Fiorito headshot 2
Roberta Fiorito

Senior Editor, Branded Content + Cohost, Royally Obsessed Podcast

In her 8 years at Gallery Media Group, Roberta has written about fashion, beauty, news, trends and the royal family. She is currently Senior Editor of Branded Content at...
read full bio