Disney’s Empowering ‘Dream Big’ Campaign Is Redefining What It Means to be a Princess
Disney knows a thing or two about badass role models (if you haven’t seen Moana yet, please do so immediately). Case in point: Disney’s latest #DreamBigPrincess campaign that asked 19 photographers from 15 countries to shoot images of real-life inspiring women and girls from around the world.
The result? Totally awesome. From a group of nine-year-old girls playing soccer in princess dress-up to a 19-year-old college student teaching girls how to code, this empowering campaign shows that being ‘a princess’ is what you make of it.
Every time one of the campaign’s images is shared using the hashtag #DreamBigPrincess or liked on social media, Disney will donate $1 to the United Nations Foundation’s Girl Up campaign which promotes leadership in young women (up to a maximum of $1 million).
Check out the shots below—and don’t forget to dream big (and to share the photos).
This is 19-year-old Sasha Ariel Alston, a Pace University student who published a coding book for kids to encourage more young girls to study STEM subjects. Oh and this photo was taken by Annie Griffiths, one of the first women photographers ever hired by National Geographic.
Here’s 23-year-old Zakia getting ready for a bike ride in Afghanistan, where it’s frowned upon for women to ride bicycles.
Ta'Kaia Blaney is a 15-year-old environmental activist from British Columbia and is the youngest person to speak at the U.N. in Canada.
Rong Jing is China's Paralympics champion in wheelchair fencing.