It's been a big year for CoverGirl. They became the largest beauty brand to be certified as cruelty-free, they opened their first-ever retail store in the heart of Times Square and they launched our new favorite mascara. (We think that last part is especially important.)
Meet Exhibitionist, a volumizing mascara that delivers full, lush lashes in a single swipe—yes, really. With an hourglass-shaped brush that reaches even those tiny little hairs in the corners and an inky-black pigment that somehow doesn't flake or smudge, it makes our eyes (and hearts) flutter.