Rule of Three is a new franchise from PureWow that points out nascent trends before they’re all over your Instagram feed. Why Rule of Three? Well, it’s not a “trend” until a few (at least three) very familiar faces hop onboard.
Bathroom selfies. Gym selfies. Plandids. We’ve come a long way since the duck face era of Instagram, and the latest emerging social media trend is proof. Behold the #BathtubChallenge, PureWow’s inaugural Rule of Three and the most creative Outfit of the Day pose we’ve seen since, well, ever.
It all started when sartorial boundary-pusher and songstress Céline Dion posted a photo of herself reclining in a lavish bathtub sans water and fully clothed two weeks ago on April 23.