24 Celebs Who Took the All-in Challenge, from Gwyneth to Leo

Celebrities are finding new and creative ways to interact with fans while supporting charitable endeavors.

Over the last few weeks, major stars like Kevin Hart, Justin Bieber and Ciara began participating in something called the All-In Challenge. So, what exactly is this challenge? Basically, it's a way to fundraise money for those affected by the current coronavirus pandemic by auctioning off celebrity experiences. Created by Fanatics founder Michael Rubin, alongside Alan Tisch and Gary Vaynerchuk, all of the proceeds (over $7 million already) go to nonprofit organizations that combat food insecurity, such as Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry, to name a few.

Here’s how it works. Celebrities nominate each other on social media to take part in the challenge. Then, those celebrities offer fans the chance to bid on a prize like one of their possessions or an in-person experience, such as a movie role or a double date (we’re serious).

Read on for a list of celebs who have already participated.

1. Leonardo Dicaprio

One of the first to accept the challenge was a very generous Leo (along with Robert De Niro). Together, the duo is offering the chance to be in their new upcoming film Killers of the Flower Moon, directed by Martin Scorsese. “We want to offer you a walk-on role, the opportunity to spend the day on the set with the three of us, and attend the premiere,” DiCaprio revealed in his post. Wow.

2. Kevin Hart

Kevin Hart, like DiCaprio and De Niro, is doing his part and offering a speaking role for one lucky fan in his next film. “You will have a trailer. You will have an assistant,” he said in a video. “You’re going to be the next Denzel.”

3. Ciara

The “Get Up” singer and her hubby Russell Wilson are giving one of the only double dates so far on this challenge. The couple offered to fly the lucky couple out on a private plane (!) to attend their favorite restaurant.

4. Drew Barrymore

While some celebs are sharing experiences on movie sets, Barrymore is offering a day on the set of her upcoming talk show (wait, what?!). Yup, the actress’s new show is airing on CBS this fall and she wants one winner to spend the day with her followed by a brunch with Savannah Guthrie.

5. Ryan Reynolds & Hugh Jackman

In a video on social media, Ryan Reynolds and Hugh Jackman decided to bury the hatchet for one day only. So, what are they offering? Both actors will work a lemonade stand together for the child of the bidder. And man do we hope someone documents it.

6. Gwyneth Paltrow

Paltrow took things up a notch by auctioning off her Oscar dress from 2000. Oh, and did we mention she will “personally hand to you over a cup of tea or a glass of wine?”

7. The Cast Of ‘friends’

No, you didn’t read that wrong. Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matthew Perry, Matt LeBlanc and David Schwimmer are auctioning off a chance for six lucky fans to attend their upcoming HBO Max reunion special.

“We’re inviting you and five of YOUR friends to join the six of us on Stage 24,” Aniston wrote on Instagram. “Be our personal guests in the audience for the taping of our @HBOMAX reunion, as we reminisce about the show and celebrate all the fun we had...and get the whole Friends VIP experience on the Warner Bros. Studio Tour.”

8. Ellen Degeneres

DeGeneres accepted the challenge from her pal Leo and offered up the chance to be a guest co-host on her hit daytime television show. And she even said Andy Lasner would drive them home. LOL.

9. Jimmy Kimmel

The television show host donated the opportunity to join his late-night show’s band for an evening (yes, even if you don’t play an instrument).

10. Drake

After fake auctioning off all of his pal Tom Brady’s assets, Drake revealed that one lucky bidder would have the opportunity to fly Air Drake to Los Angeles and party with the rapper and his crew. He even offered to put the winner up in a fancy hotel and said there would be a ton of gift boxes along the way.

11. Matthew Mcconaughey

Remember when we learned that the How to Lose a Guy in 10 Days actor was a professor at the University of Texas? Well, now he’s giving someone the chance to attend one of UT’s famous football games with him. And we’re saying alright, alright, alright.

12. Justin Timberlake

Like many other celebs, Timberlake announced his once-in-a-lifetime experience on Instagram. “Go to and donate for a chance to play golf and have dinner with me and the legendary Mr. Bill Murray at Pebble Beach,” he wrote alongside a video. Talk about a duo.

13. Madonna

Madonna (and her kids) revealed in a video that bidders will have the chance to own the superstar’s autographed Madame X tour jacket. Not to mention, her family will call and sing to you for your birthday.

14. Pink

The pop singer (who actually beat COVID last month) is auctioning off a silk acrobatic lesson with herself and her instructor. So, if you’re bidding on this guy, make sure you’re not afraid of heights.

15. Jamie Foxx

If you didn’t know, Foxx has a brand-new show called Dad Stop Embarrassing Me. So for his donation, he is offering one lucky fan a walk-on part for an episode. In his word’s, “You might become a star.”

16. Will Ferrell

The actor/comedian announced last week that he was offering the opportunity to join him for an LAFC Matchday Experience (that's football in case you didn't know) for four people. Yup, so you can even bring some friends.

17. Jonah Hill

Hill is directing a new film, and wants you (or whoever wins the bid) to sit next to him in the director’s chair for an entire day.

18. Shaquille O'neal

The big guy donated a once-in-a-lifetime chance to play a three-on-three game with him. Pretty much any basketball lover's dream.

19. Alex Rodriquez

Maybe you’re looking to brush up on your baseball skills. A-Rod is offering a one-hour batting lesson at a batting cage.

20. Mandy Moore

On the behalf of her This Is Us cast, Moore invited followers to bid on a speaking role on season five of the hit show. No details on the role itself, however, the 36-year-old assured us that there will be lines.

21. Justin Bieber

The Biebs is auctioning an experience every woman (both young and old) has been dreaming of since he released his first album. The singer will fly to the winner's home and serenade them with his hit song, “One Less Lonely Girl.”

22. Tom Brady

Ever dream of having dinner with Tom Brady? How about having dinner with Brady after he plays his first game in Tampa Bay with the Buccaneers? Well, it’s going to happen FOR one lucky bidder.

23. Dwyane Wade

The basketball star is inviting bidders to join him in Napa Valley for the harvesting of his wine in October. He also hinted at the possibility of naming a bottle of wine after the lucky winner. Sign us up.

24. Gayle King

The TV personality wants the winner to spend a full day with her in NYC at both of her jobs (CBS This Morning and Oprah Magazine). “I have NO athletic ability or acting skills but I’m thinkin’ let’s just have a good time for a good cause,” she wrote on Instagram.