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Blake Lively just purged her Instagram of all—we repeat, all—her photos and even unfollowed her husband, Ryan Reynolds…but it’s not what you think.

It all started on Monday when Lively challenged her followers to a game of hangman in a series of now-deleted posts. When commenters solved the puzzle—“What happened to Emily?”—the actress responded by deleting her entire feed and unfollowing everyone except 28 people, all of whom are named Emily Nelson.

blake lively hangman emily nelson
Blakelively/Instagram

Why? It appears she’s promoting her upcoming film A Simple Favor, which is based on Darcey Bell’s namesake novel. Lively plays a woman named—you guessed it—Emily Nelson, who mysteriously disappears from her small town.

Well, the 30-year-old confirmed our suspicions today and shared a brand-new teaser for the upcoming flick.

A post shared by Blake Lively (@blakelively) on

The movie also stars Anna Kendrick (Pitch Perfect), Henry Golding (Crazy Rich Asians), Linda Cardellini (Avengers: Age of Ultron), Rupert Friend (Homeland) and Eric Johnson (The Knick).

Although the future of Lively’s Instagram account is still questionable, we’re already looking forward to Reynolds’s inevitable commentary. A Simple Favor will hit theaters on September 14.

RELATED: Blake Lively’s SpongeBob SquarePants Impression Is Pure Nautical Nonsense & We Love It

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