This Just-Relaunched Brand Calls Itself ‘Beauty Sleep in a Bottle’ (and It’s All Less Than $40)

The premise: a beauty brand whose products are the equivalent of a good night’s sleep. OK, take our money now. Introducing the new Awake, an all-natural, cruelty-free skin-care and makeup collection that’s been completely revamped.

The sister brand of Tarte has actually been around since 1995 (who knew?), with the promise of instant brightening for an “I just slept eight hours” look. Now, it’s gotten a millennial makeover…oh, and everything in the line is less than $40. The tagline? “Beauty sleep in a bottle.” Sold.

Included in the collection are serums, illuminating drops, a brightening eyeliner, a mask…you get the point. Take a peek at some of our favorites from the line.

Courtesy of Awake

Vitamin L-I-P Balm with C+E ($16)

Courtesy of Awake

Balance Shot Antioxidant Concentrate ($38)

Courtesy of Awake

Dream Dewdrops Shimmer Serum ($32)

Courtesy of Awake

Eye Opener Brightening Liner ($16)

Courtesy of Awake

Gelactic Dream Hydrating Mask ($38)

The entire Awake collection is available online now.

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