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In a move no one saw coming, Wal-Mart has released its first online-only collection of luxe home goods and mattresses that renames the king-size bed into something a little more female-focused. Introducing the supreme queen (with the same dimensions as a regular king mattress).

The mattress and bedding brand, called Allswell, is a female-led, Wal-Mart-powered startup whose target audience is probably a fan of…well, Target (Hearth & Hand, anyone?). 

The full line of supreme queen, queen, full and twin mattresses come in two different 12-inch varieties: the Softer One and the Firmer One, which both include built-in plush toppers and begin at $495 for a twin. The bedding collections, curated from various interior designers and lifestyle bloggers, include blankets, throws, coverlets and more, and range in price from $60 to $350.

In the market for a king? We’ll take a supreme queen, thank you very much.

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