Sure, you know that waiting until the week before to book your flights home for Thanksgiving is a bad (read: costly) idea. But according to Travel+Leisure, finding a good deal on airfare could be even more difficult moving forward.
According to industry insiders, airlines could soon introduce “dynamic pricing,” which means that different passengers pay different fares depending on a passenger’s personal flight history.
Let’s say that you’re a frequent business-class flyer (because your company picks up the bill). With dynamic pricing, an airline would likely charge you more than, say, another passenger who is just traveling for fun.
How would this evil trickery work? Using your IP address, airlines are able to uncover information about their customers’ travel habits. Then using this data, airlines could then create a person-specific fare. Pretty creepy, right?