6 Items Worth Buying on Black Friday (and 4 You Should Skip)

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

Black Friday shopping typically involves three constants: You, a lengthy line of strangers and a shopping list that—come hell or high water—you will get through, no matter how much coffee (or elbow throwing) it takes. But this year is bound to be different, to say the least. Those in-person lines will likely be replaced with an entirely online experience, which means more sales at lightning speed. But before you impulsively start adding to cart the second after the pumpkin pie is cleared, take a breather and create your plan of attack. Here, we lay out the six items worth investing in the day after Thanksgiving—and four you’re better off holding out a few weeks for.

30 Cheap Gifts That Look Way More Expensive Than They Are


Buy: 4k Tvs

Of all the items that go on sale on Black Friday, TVs tend to be the most sought-after. Retailers consistently drop television prices to draw in shoppers, and you'll usually see the best offers of the year on this day. Still, the type of TV you’re looking to buy matters. This year, you can expect to score the biggest savings on 4K sets with some doorbuster deals as low as $170, but expect to find most prices in the $200 to $400 range.


Buy: Kitchen Items

From cookware to small appliances, you'll find big discounts on kitchen necessities come November. On Black Friday, Amazon, Macy's and Bed Bath & Beyond will be the prime spot for top deals on items like Instant Pots, Nespresso machines and KitchenAid Stand mixers. Also worth snapping up: Everyday culinary essentials like Pyrex containers or 10-piece cookware sets.

South_agency/Getty Images

Buy: A Dyson Vacuum

Black Friday is prime time to invest (at a hefty discount) in big-ticket home appliances that you’ve been waiting on all year. Case in point: Dyson. Last year, almost half of the vacuum deals listed hit annual price lows with Dyson models going for as little as $200.


Buy: A New Dishwasher Or Fridge

Big-brand, French door refrigerators will fall as low as $750 while dishwashers could go for as little as $200 at Samsung and Home Depot, both of which will host their best sales of the year on appliances (sometimes up to 40 percent off).


Buy: Budget-friendly Laptops

You’ll find the best deals on more basic builds. For example, in previous years, Best Buy's doorbuster sale offered $300 off Microsoft Surface laptops and you can expect more of the same savings this year.


Buy: Fitness Equipment

In prior years, fitness equipment was something that you'd be much better off waiting until January to buy. But given the ongoing pandemic, people are staying out of gyms and turning to stationary bikes, HIIT mirrors and treadmills more than ever. Because of this, brands will likely be discounting said items as early as possible so people can reap the benefits for holiday gifting.


Skip: Tools

Black Friday will have a handful of special offers on tools, but you’ll actually see deeper discounts—and much more variety—in December.


Skip: Jewelry

Valentine’s Day is the best time to score marked down jewels (up to 60 percent off), so hold out for that rose-gold pendant necklace.


Skip: 1080p Tvs

It’s not that the deals on 1080p TVs won’t be good, but remember the discounts on 4K TVs we told you about? On Black Friday, they’ll pretty much match the cost of a 1080p TV, which means that even if you don’t care about 4K content right now, you might as well go with the “better” option, since the cost is roughly the same.


Skip: High-end Laptops

We repeat: Black Friday is all about bargain tech. When it comes to high-performance machines (we’re looking at you, Apple), it’s better to time your investment to coincide with the release of a new model or next year’s back-to-school discounts.

Here Are the 22 Best-Selling Products of 2020...All of Which Make Great Gifts

Black Friday Deals to Shop Now:

iRobot Roomba 675 Robot Vacuum

Was 279; Now 179
Buy Now

Madewell (Re)sourced Cashmere Ribbed Henley Sweater

Was 158; Now 133
Buy Now

Instant Pot Duo Nova 8-Qt. 7-in-1, One-Touch Multi-Cooker

Was 150; Now 70
Buy Now

Ole Henriksen 3 Little Wonders

Was 74; Now 52
Buy Now

AirPods with Wireless Charging Case

Was 200; Now 150
Buy Now

Dyson Ball Animal 2 Upright Vacuum

Was 500; Now 300
Buy Now

Rachel Bowie

Royal family expert, a cappella alum, mom

Rachel Bowie is Senior Director of Special Projects & Royals at PureWow, where she covers parenting, fashion, wellness and money in addition to overseeing initiatives within...
read full bio

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.