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If Etsy were a business conference, it would be Create and Cultivate. This optimistic, results-driven series of speakers, networking parties and mentoring sessions has snowballed into a super-popular event series, one that’s got a lighthearted vibe along with its eye toward the bottom line. This Saturday, C & C is hosting a day-long conference in DTLA, with people shelling out $350 or more to get firsthand business advice. 

Tickets are sold out (plus, you know, $350), but there’s an easier and cheaper option that doesn’t involve parking or even changing out of your sweatpants. Through Thursday, February 22, you can buy a $49 ticket and stream the keynote speakers live, beginning at 6 p.m., or at any later time you like. Here’s what to look forward to. 

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kim kardashian
Jason Laveris/Getty Image

Lessons on frugality from Kim K.

She told Forbes magazine that the more money she makes, the more she wants to save. Which is surprising, considering the enormous rocks she’s wearing in her book of selfies, but OK.

And her opinion on perception versus reality versus cold hard bank

While she’s made tens of millions on video games, Kimojis and KKW Beauty alone, Kardashian-West often gets no respect from haters who disregard her as a reality star. Still, Vanity Fair called her a “genius,” and lots of businesses follow her example of building, then leveraging social media followings as well as adopting an “everything is business” approach.

chrissy teigan
Andrew Lipovsky/Getty Images

Shout-out to women supporting women from Chrissy Teigen

The C & C conference positions its keynote speeches as conversations between two women, so the info divulged is super-relatable. Teigen will be talking to Jen Atkin, the noted hairstylist to the stars who launched her own product line, Ouai, aka the brand that single-handedly revived hair mousse. (And the two women are always showing up on each other’s social media.)

lauren conrad
John Sciulli/Getty Images

Lauren Conrad explaining why social consciousness equals good business

The reality star turned online retailer has a new nonprofit called The Little Market, which sells handmade fair-trade products. A quick scan through the merch will change your hippie-bag-cliché of handicrafts forever; listening to Conrad explain her mission promises to shift your consumer ethics, too.

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